Pretty Shades of Melanin
Pretty Shades of Melanin is an uplifting Black women's media brand celebrating our wins, uncovering our overlooked history, and keeping Black women informed about the stories and conversations that matter to us.
WE'VE ALWAYS BEEN GREAT. WE'RE STILL GREAT. AND PEOPLE NEED TO SEE IT.
PSOM was created from a genuine frustration with seeing Black women portrayed negatively while our greatness, contributions, accomplishments, businesses, milestones, and everyday stories often received less love and recognition. PSOM does not exist to pretend painful realities do not exist — it exists to make sure pain is never the only story told about Black women.
The emotional promise
You deserve to be seen.
Visibility changes what becomes possible.
— Jasmine Denise
MEET JASMINE DENISE
— Media Founder & Visibility Strategist
What began as a frustration with how Black women were portrayed became a media brand dedicated to celebrating us.
2016
Jasmine Denise founded Pretty Shades of Melanin — born from a real frustration: seeing Black women portrayed negatively while our wins, contributions, businesses, and everyday stories received less love and recognition.
2020
PSOM grew from a page into a media movement — a home for celebration, overlooked history, and the conversations that matter to Black women.
EXPERTISE
A marketing and content strategist by craft, Jasmine brings real editorial and visibility experience to every story PSOM tells.
TODAY
PSOM reaches a community of 200,000+ across our platforms and has featured celebrity collaborations — without losing the warmth and community heart that started it all.
THE WHY
Black women deserve to be seen. PSOM exists to make sure our accomplishments, history, businesses, and everyday milestones get the recognition they deserve.